How to pick the right ad agency for your brand

Tuesday 14th, April 2015

by Lucille Burkitt

Communications

If you’ve not had much experience with ad agencies in the past, then you should know we definitely aren’t all the same. Just because Don Draper swans about single malt in hand, and relaxes on his expensive mid-century couch, doesn’t mean that’s what you’ll be spending your dollars on. Although on some days we wouldn’t be opposed.

So if you’re starting out or you’ve had it up to here with you current agency, the question you’re going to ask yourself is, of all the agencies available, which is right for you? We wouldn’t be so cheeky as to suggest us right off the cuff (well, we would… but that would be short and sweet) so here we go:

Finding an agency that’s right for you. First and foremost an agency should challenge you to try new, and better ways to solve your business problems. Their personality must be compatible with you and your team, but should also engage you, just as you plan to engage your potential customers. You want your agency to help create an advertising strategy to connect with, engage and interact with the kinds of customers that you want to sell your business to – and working as a team is an essential part of making this happen.

Online research. In the digital age we live in it isn’t hard to come by an agency where you can immediately get a feel for their brand and personality just by browsing their website, social media and current client work. Be sure to also have a look on the business LinkedIn pages, as you’ll find extra information about their staff – the people you’re likely to be dealing with daily.

Find an agency that fits your budget. In the ad world, there’s plenty of agencies that boast bigger will be better, but that isn’t always the case. You might find that a smaller agency can better cater to your advertising needs, as well as nurture and grow your business. Set your budgets to a realistic figure, be honest, and find an agency that will suit that budget, while still dedicating their skill set and commitment to you.

Putting bills where their beak is. See if the agency practices what they preach. If an advertising agency can’t successfully negotiate their own marketing campaign and digital strategy, how are they going to be successful with yours? If the agency can demonstrate their success in their own content marketing, media buying and creative, then that’s a positive indication that they’re going to give your brand every chance to be successful.

Lastly, make sure the agency understands and likes your product. People sell what they’re passionate about, simple as that. You want value for you marketing budget, so don’t waste it on people who don’t care.

If you think we’re as right for you as you are for us, here’s where to go! (We are – don’t deny it).